Newell Brands had announced plans to sell Pure Fishing in May. At the time, Pure Fishing and other tertiary brands like Rubbermaid, made up approximately 35 percent of Newell's net sales. Pure Fishing's net sales reached $556 million in 2017. The sale of the fishing tackle company is expected to close in the fourth quarter for an estimated $1.3 billion, according to an announcement from Newell.