New report spotlights National Invasive Species Campaign

Tuesday, April 18, 2017

Wildlife Forever is proud to announce the release of the Clean Drain Dry Initiative™ annual accomplishment report. Working in tandem with state and federal agencies, local governments, universities, lake associations and the outdoor industry, national invasive species prevention messaging generated over 130 million outreach impressions.

“This report showcases the benefit of partnerships in tackling our nation’s conservation challenges. From access to boating and fishing to providing safe drinking water, invasive species threaten our natural resources, the cornerstone of our economy,” said Pat Conzemius, Conservation Director for Wildlife Forever.

Through a variety of media outlets, including television, radio, print, highway billboards and others, the Initiative empowers consistent messaging through proven and nationally adopted Clean Drain Dry best management practices. Cutting edge graphics, award winning videos and numerous marketing resources, allow partners from across the country to benefit from coordinated campaign.

In America, over 140 billion dollars are lost each year due to the impacts of invasive species. Prevention remains the most cost effective means for management generating an estimated $34 in savings per $1 invested.  The spread of invasive species is preventable and with new and emerging technologies being developed, now is the time to partner and defend our critical natural resources.

In America, over 140 billion dollars are lost each year due to the impacts of invasive species. Prevention remains the most cost effective means for management generating an estimated $34 in savings per $1 invested.  The spread of invasive species is preventable and with new and emerging technologies being developed, now is the time to partner and defend our critical natural resources.

The Clean Drain Dry Initiative™ is a national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Coordinated invasive species messaging focuses on strategic content, marketing communications and outreach tools on how to prevent.

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